Google Self- Driving Car Project was created with intent to revolutionize transportation and essentially eliminate the human driver. 94% of car accidents are due to human error. By replacing the human with a smart technologically advanced vehicle that can think for itself, people can get around safely and easily.

This Self- Driving Car uses software and sensors to detect its surroundings and self- navigate through the streets. The car also runs on batteries and its interior is designed for riding, not driving. 

Regardless of ones ability to drive, Google’s Self- Driving Car is accessible to all and allows for easy transport at just the push of a button. Now anyone can get in a car and go where they please regardless of age, visual/ hearing impairments or other handicaps. Time that would’ve been spent driving can now be time spent productively- reading a book, eating your lunch, catching up on sleep etc.

In order to ease the public into such a technologically advanced concept, we created fun, quirky google car icons. Each icon represents a different attribute of the smart, adorable vehicle. Icons are applied throughout various promotional pieces such as a poster and booklet.

In order to provide viewers with this feeling of "wonderful", we developed a logo that incorporates a cheerful sunburst of seeds within the silhouette of half cut pomegranate. The logo is paired with clean sans serif type for an overall modern, bright, feel-good lockup.

Pom Wonderful logo is applied to print collateral, including a letterhead, business card, envelope and mailer. The logo is also applied to a series of Pom Wonderful's products such as pom juice, and pomegranate extract pills. You can also view the logo's progression within the animation seen at startup of Pom Wonderful's app.