JAIL BREAK WINE AD CAMPAIGN

Jail Break takes wine to a whole new level with its unexpected, sharp flavors and edgy attitude. Jail Break allows you to break free from ordinary wines with bold, full-bodied wines of surprising intensity from around the globe. This wine will allow consumers to be spontaneous and completely unapologetic. Daring and delicious, Jail Break wine is sure to suit the edgy rebel in us all.

Spotted, Print ad campaign, introduces Jail Break Wine as daring and rebellious, through detective/ police lingo.

Make a Run For It, Guerilla ad, incorporates Jail Break Wine bottle stripes within the crosswalk where Jail Breakers must “make a run for it.”